Swot Analysis Of Amazon Prime Video, Swot Analysis Shelly Palmer

One of the most successful companies in the world and how over the years their competitive advantages have positioned them to become the dominant player in the retail industry globally or better still various industries such as internet amazon web services amazon video retail amazon marketplace amazon prime whole foods and consumer electronics kindle fire tablet fire tv echo and ring.

Different types of brick bats. It identifies all the key strengths weaknesses opportunities and threats that affect the company the most. This analysis for prime video took approximately an hour to. A brief history and overview about amazons company profile.

It lists its opportunities that the brand can use to increase its market share and brand value. This amazon swot analysis reveals how the largest online retailer used its competitive advantages to become the dominant player in the retail industry. Amazons strategy analysis which includes both business and marketing strategy.

Amazons case study which gives intelligence into amazons business model and how it manages to outstand competition. Swot analysis is a simple analysis framework to address what youre lacking minimize risks and take advantage of new opportunities. Amazons market capitalisation is 16 trillion dollars.

The whole idea of this swot analysis is to try to show you what made amazon inc. The swot analysis of prime video indicates the strengths of the company in which the brand is good and what separates it from its competitors its weakness that halts the brand to perform well and should focus on to improve. Internet amazon video amazon web services retail stores amazon prime amazon marketplace whole foods consumer electronics fire tv fire tablet kindle e readers echo devices ring revenue.

The swot diagram below shows the summary of a swot analysis for amazon the online retailer. In this article we will complete a short swot analysis of amazon. The amazon swot and pestle analysis report will offer the following.

Strong brand name as a global e commerce giant amazon has a strong position and successful brand image in the market. 280522 billion 2019 profit. Amazon is the worlds leading online retailer and cloud.

2brand valuation according to interbrands global brand ranking 2019 amazon is ranked at 3 position after apple at 1 and google at 2 with a brand value of 125 billion. This will analyze its internal environment strengths and weaknesses and external environment opportunities and threats and how these strategic environmental factors affect the company as a whole. In this marketing tutorial we will conduct amazon swot analysis to find out how amazon became one of the worlds most valuable brand.

In this swot analysis for amazon the context is amazon retaining its position as one of the big four in the big tech industry. Amazon went on to diversify into electronics household dvd e readers online streaming and now groceries.